Greenwashing: making an unsustainable business look more environmentally friendly, without actually making any meaningful changes that would cut pollution and emissions. Greenwashing is a misleading marketing tactic that tries to attract eco-conscious buyers. Unfortunately many companies engage in Greenwashing, because there’s very little government oversight when it comes to making claims about eco-friendly practices. …
Sustainability isn’t the next big thing for businesses, it’s already here. Between countries signing agreements to become carbon neutral and customers demanding sustainable brands, now is the time to act. That being said, starting the journey to become an eco-friendly brand can be intimidating. Where do you start? Does it make sense for your company? …
The eCommerce Business Case For Sustainability – Turning Tree Planting Into Profit Read More »
Finally! The 3rd IPCC Report — the one we’ve all been waiting for — is here! This report is all about the solutions to climate change. It lays out all of our current best solutions to global warming. But before we jump in, let’s get a quick overview of what the IPCC Report is: The …
Imagine this, you work at a large company that offers on-site parking for free. There are enough parking spots for 50% of the employees. Because parking is free, everyone wants to drive their car into work and park on-site. Obviously, this situation is not sustainable since only 50% of people can actually park. So instead, …
Wait, the Government Might Soon Pay Me to Reduce Carbon Emissions? Read More »
Carbon offsets continue to be a trending topic in sustainability. They’re becoming a key part of the climate strategies of businesses and other organizations. But what are they exactly? Here’s your quick guide: Carbon offsetting means you pay someone else to either reduce their own emissions or remove emissions from the atmosphere. You may be …
Can we carbon offset our way to a sustainable future? In short, no. Reducing carbon emissions needs to be our top priority when planning the impact we will have on the environment. Carbon Offsetting does not technically reduce your carbon footprint. Carbon offsetting funds projects that absorb or remove CO₂ from the atmosphere, but it’s …
Do I Still Have to Reduce My Emissions if I Offset Them? Read More »
